Was studying about the App Submission process. At first I thought it shouldn't really matter if you submitted to App Store with some test/incorrect info or screenshots as no one would know it any way. After it's been approved, you can still have plenty of time before you actually do any marketing stuff to tell everyone about your app, right? WRONG!
Have a look at the following screenshots, which automatically picks up info about new apps from App Store - still contains the 1st draft info I put in at the beginning. A few of the links: gamespot au, gamefaqs, metacritic, app spy, ...etc
So, based on all these info, make sure you got all the details (description, keywords, screenshots, ...etc) about your app ready before you update it in iTunes Connect!
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